Element Materials Technology

  • Marketing Manager

    Job Locations US-MI-Warren
    ID
    2019-3148
  • Overview

    Element has an opportunity for a Sector Marketing Manager. This position will lead the Transportation & Industrial Sector’s marketing team to accelerate the revenue growth beyond 2019’s expectations.  This is a strategic role where direction and focus are key but with execution of strategy being a significant portion of the role as well.  The T&I sector is growing year over year, but with the addition of a Sector Marketing Manager, we expect that growth to accelerate over the prior years’ performance.

    Responsibilities

    • Responsible for developing new engagement and nurturing campaigns and build upon current strategies to drive traffic to Element.com and leads into the business
    • Collaborate with the Division Sales and Central Tactical Marketing teams to identify and execute new lead generation campaigns, including, but not limited to automated marketing, email marketing, event management and marketing, SEM, social Media
    • Ensure to work in partnership, with other marketing specialists responsible for lead generation activities
    • Fully comply with the overall marketing direction of Element as advised by the Central Strategic and Tactical Marketing teams
    • Fully comply with Element brand guidelines, using appropriate templates, styles, content and activities where they exist
    • Utilize marketing best practices and internal processes to execute tactical marketing plans for a specified Element business division
    • Collaborate with the Division’s technical community to create appropriate content that can be used both online and offline, as appropriate
    • Provide input to Element’s Central Tactical Marketing Team to implement campaigns (e.g. PPC, AdWords, email etc) for the specified Element business division
    • Support the Division’s Sales Director to drive the qualifying and response to incoming leads
    • Create entries for, maintain and monitor the performance of all relevant industry directory listings for laboratories within the specified business division
    • Gain a working business knowledge of Element’s service offering, ensuring that campaign material is focused and on-message for customers within the specified division
    • Ensure any changes to the division’s service offering is referred to the Central Tactical Marketing to update the global capability matrix and the lab finder part of element.com
    • Provide event marketing support in the form of an ongoing calendar of events Element will be attending on element.com, email invitations, website page creation, and specific campaigns targeted at increasing event registrations, and, post-show surveys, follow up and following up with generated leads in DCRM etc
    • Build and coordinate an editorial calendar for the division for email marketing and lead generation-focused automation campaigns relevant to the specified division in collaboration with Central Tactical Marketing

    • Analyse market trends and competitors’ methods and report to the Division’s sales director

    • Meet with the Central Tactical Marketing Manager regularly to communicate progress to goals and campaign results

    • Maintain and update records of marketing KPIs and results of past and current campaigns
    • Develop a productive relationship with the Division’s management through regular communications and monthly reviews against agreed KPIs

    Skills / Qualifications

    To perform this position successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Five years of sales, marketing, and inbound lead generation experience, or equivalent combination of education and experience.
    • Fluent in English. Ability to read and interpret documents such as technical papers, white papers, etc 
    • Ability to write creative content for the marketing department  
    • Ability to speak effectively before groups of customers or employees of the organization

    Company Overview

    We are Element, one of the fastest growing testing, inspection, certification and calibration businesses in the world.

     

    We deliver critical services in Materials Testing, Product Qualification Testing, Certification, Device Calibration and Advisory Services to the Aerospace, Oil and Gas, Transportation, Industrials, Fire and Building product, Infrastructure and other leading sectors, where failure in service is simply not an option.

     

    Everything we do helps our customers to build better products; get their products to market on time; save them time and money; and minimize the risk associated with product development and production.

     

    Our mission is simple: to be the best testing partner in the world and together we strive towards a common vision of becoming the world’s most trusted testing partner.

     

    We have four values that we strive to live by every single day.

    • Safety - We keep our colleagues and visitors safe
    • Integrity - We act honestly and fairly to do the right thing
    • Excellence - We set new standards of excellence in everything we do
    • Partnership - We work together for the benefit of our customers

    When combined with our mission and vision, the ethos this creates, enables Element to deliver one thing. CERTAINTY.  We exist to help make certain that the materials and products we test, inspect, certify and calibrate for our customers are safe, quality, compliant and fit for purpose.

    Diversity Statement

    At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming “the world’s most trusted testing partner”.

     

    All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: race, colour, age, religion, gender, national origin, disability, and/or protected veteran status, or other characteristics in accordance with the applicable governing laws.

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